On my AdSense/AdWords Experiment

Posted by Rainer on October 8th, 2007 at 08:34am

I tried to use AdWords to drive traffic to my blog, in turn generating AdSense revenue. By now, I know that this practice is somewhat in doubt and Google doesn’t really like it. However, as my blog contains original content, it was probably OK to do so - even Google itself buys traffic, so why shouldn’t I?

But… When I started the experiment, I thought that it would not make much sense. And in fact, this proved true. I can see some search clicks and I can also see increased traffic from them. Also, I can see increased AdSense clicks, which I think are related to the previous AdWords klicks. But: I spent more on AdWords than I got revenue with AdSense. Of course, my experiment has limited scope and my keywords are not very competitive. But all in all, it looks like the AdWords game seems to not work well. However, it is a great way to drive in traffic to a new site. And if it has content and maybe something to sell besides AdSense, then it will for sure make sense.

Under adsense+ adwords