Google pays less for referal Ads

Posted by Rainer on October 16th, 2007 at 06:57pm

Google is actively behind those that do not offer great value to advertisers. I have just seen this news in  Google’s AdSense blog:

We’ve recently made a change to help make sure that the conversions generated by referral ads are valid. For some publishers who display referrals for non-Google products, the earnings you receive for the ad may now be less than the maximum referral value displayed for that ad. This is because our system will initially place a restriction on referral earnings as we monitor click and conversion data to determine that the conversions generated are valid. Once this validation period ends, you’ll begin earning the maximum value of the conversions as displayed in your account.

In short, you get penalized for displaying others ads, and a good technical reason is provided

The issue behind it is even more serious: there are a lot of sites out that that make their living out of riping AdWords advertisers. Those sites have little or no content and trick users into clicking ads, for example by not providing any navigation except the ad links. Google doesn’t like that for a good reason and is actively looking into ways to avoid it. This seems to be the newest step, with a nice financial side-effect for Google.

The bottom line is that it pays to do a quality site with good content. 

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