October 15th, 2008 at 12:22pm
Under experiment
I have just converted one of our old sites, dedicated to a no-longer existing Lotus Notes Antivirus product, into a very small microsite. Starting with one page, I plan to extend it over time. I will, however, use only very minimal navigation, mostly using the good old way of text-embedded hyperlinks. I guess that will also help to get clicks on the ads. While keeping it small, I still intend to add good content, just not a wealth of it. I am very interested on how this experiment will end. The site is called Notes and Domino Antivirus and is written in German language.
By Rainer
November 25th, 2007 at 10:18am
Under adwords+ experiment
As I am broadening the scope of my space flight blog, I have now changed the title from “Viewing a Space Launch” to just “Space Flight”. I wonder how this will impact the ranking of my pages. Currently, I rank quite high for a lot of keywords that contain the keyword “launch”. However, traffic is slow, so there is not much to lose.
I am not yet ready, though, to change the url. Maybe I’ll do that in the future, but this needs to be well thought out. Anyhow, now let’s first see what the title change does to the site’s ranking…
Oh, one side note: although I have slow traffic, the click through rate is quite OK. It’s consistently around 2%, which I think is healthy. So if I could drive in more traffic, I could probably earn a bit from the adsense ads I am running. That would be most helpful (even though this is primarily a hobby site, but it should pay for the costs it creates…).
I am looking forward to see how this move will affect my search rankings…
By Rainer
September 28th, 2007 at 09:26am
Under adwords+ experiment
OK, I could not bid as low as I liked to, but I was able to obtain some AdWords keywords for $0.05 - which also tells me that my keywords will probably not earn that much on AdSense, either 
I’ll run the campaign probably over the weekend and see how much increased traffic and AdSense revenue they will bring in (with the revenue currently being zero, that should be easy to track ;)).
By Rainer